L’OREAL EXTRAORDINARY CLAY

FOR THE LAUNCH OF L’ORÉAL’S EXTRAORDINARY CLAY LINE, I HELPED CONCEPT AND DESIGN A CUSTOM INFLUENCER MAILER BUILT FROM REAL, BREAKABLE CLAY. THE PIECE TOOK THE FORM OF A SLEEK PASTEL SPHERE THAT HOUSED THE PRODUCT INSIDE, REVEALED ONLY BY CRACKING IT OPEN WITH A BRANDED HAMMER, TURNING UNBOXING INTO A PHYSICAL, SHAREABLE MOMENT. FROM INITIAL SKETCH THROUGH PRODUCTION, I WORKED ACROSS DESIGN AND FABRICATION TO BALANCE DURABILITY WITH BREAKABILITY WHILE MAINTAINING A CLEAN, ELEVATED AESTHETIC. THE RESULT WAS A TACTILE, SCROLL-STOPPING EXPERIENCE THAT BROUGHT THE PRODUCT’S CORE INGREDIENT TO LIFE IN A BOLD AND MEMORABLE WAY.