BUSCH LIGHT APPLE X NASCAR
Busch Light Apple – #BuschelOfBusch NASCAR Sweepstakes
To reignite hype for Busch Light Apple, we transformed Kevin Harvick’s No. 4 car into a live #BuschelOfBusch sweepstakes activation at Michigan, directing fans to post with #BuschelOfBusch during race weekend for a chance to win. The on-car branding itself became the hero, driving organic visibility, user participation in feeds, and seamless brand integration at a pivotal NASCAR moment. VROOM VROOM!
CUSTOM ICONOGRAPHY
I designed a suite of original graphics to bring the Busch Light Apple story to life on Kevin Harvick’s No. 4 car. Hand-drawn apples, stylized “4s,” and floating Busch cans created a dynamic visual language that felt playful yet premium. Each element was crafted to move with the car—turning speed, shine, and motion into part of the storytelling.
To amplify the #BuschelOfBusch sweepstakes, I designed a series of social-first assets that extended the energy of the NASCAR activation beyond race day. Motion posts, teaser graphics, and giveaway prompts echoed the car’s iconography—apples, cans, and the bold “4”—creating a unified visual thread across platforms. The result was a scroll-stopping mix of humor and brand pride that invited fans to participate, share, and celebrate Busch Light Apple’s return.
Social ActivatioN
Motion That Drives Engagement
Each post was animated to capture the movement and energy of race day. Built to move, just like the No. 4 car. Animated apples, cans, and bold typography brought the sweepstakes to life across every scroll.
From Campaign to Collectible
The #BuschelOfBusch campaign extended beyond the screen, culminating in a limited-edition die-cast model of Kevin Harvick’s No. 4 car, showcasing my design. The collectible brought the sweepstakes full circle—turning a digital activation into a tangible piece of brand history for fans.
BUSCH LIGHT APPLE WINS!
BUSCH LIGHT APPLE WINS!
