I designed two distinct apparel collections for Busch Light Peach, blending bold humor with nostalgic flair. The first collection, embraced a warm, 1970s aesthetic—sun-faded tones, retro stripes, and groovy type treatments—creating a vintage, laid-back look that nods to classic Americana leisurewear.

In contrast, the second capsule is a cheeky and modern “naughty” line, played off playful phrases like “I ❤️ Big Peaches” and “Peach, Please,” paired with minimal, confident typography and bold graphics for a fun, irreverent vibe. Together, the two lines captured both the playful spirit and nostalgic charm of Busch Light Peach, offering fans a full spectrum of peach-inspired lifestyle gear.

Busch Light Peach – Dual Capsule Merch Collection

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